Fann Wong Jing En (0382237)

FANN WONG JING EN｜0382237 Design Principles | Bachelor of Design (Honours) in Creative Media Digital & Social Media Communication COM61804 TABLE OF CONTENT MIB        Lecture Note        Task        Feedback        Reflection MODULE INFORMATION BRIEF (MIB) LECTURE NOTE Week 7 During Week 7, Mr. Max introduced Task 3 and walked us through the materials that would guide the project, including the campaign calendar, shared spreadsheet and presentation requirements. He also explained the main checkpoints, expected deliverables and how the different stages would lead towards the final campaign outcome. The briefing helped me understand the task as a connected process rather than a series of separate submissions. I realised that research, content planning, productio...

FANN WONG JING EN｜0382237 Design Principles | Bachelor of Design (Honours) in Creative Media Digital & Social Media Communication COM61804 TABLE OF CONTENT MIB        Lecture Note        Task        Feedback        Reflection MODULE INFORMATION BRIEF (MIB) LECTURE NOTE From General Audience to Specific Users For Task 2, our group moved from general brand research into a more focused understanding of Bask Bear Coffee's audience. In Task 1, we mainly studied the brand background, competitors, social media content, and market position. For this stage, the focus became more specific: instead of only asking who the target audience is, we needed to understand what kin...

FANN WONG JING EN｜0382237 Design Principles | Bachelor of Design (Honours) in Creative Media Digital & Social Media Communication COM61804 TABLE OF CONTENT MIB        Lecture Note        Task        Feedback        Reflection MODULE INFORMATION BRIEF (MIB) LECTURE NOTE Week 1: Understanding Digital and Social Media Communication In Week 1, I was introduced to the basic concepts of digital and social media communication. Before this module, I mostly understood social media as a place where brands post content and customers react to it. However, the lecture helped me realise that social media communication is not only about posting frequently. It is also about understanding the audience, choosing the right message, and creating communication that fits the platform. One important point I learned is that effective digital co...