DIGITAL PHOTOGRAPHY & IMAGING - WEEK 6

2025-2025(week - week)

FANN WONG JING EN｜0382237

Design Principles | Bachelor of Design (Honours) in Creative Media

Digital Photography and Imaging GCD61204

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TABLE OF CONTENT

MIB      Lecture Note      Pratical   

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MODULE INFORMATION BRIEF (MIB)

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LECTURE NOTE

Poster Design Insights
- A good poster design does not necessarily have to follow all the design rules. Sometimes, truly eye-catching works are born by breaking certain principles.
Seven poster design principles
- The design principle is to help us create pictures that are both beautiful and effectively convey information. Although they are not absolute limitations, understanding them can give you a better sense of direction when creating.
1.  Emphasis (Emphasis)
- Let the audience know where the focus is at a glance and highlight the focus of the picture.
2.  Balance & Alignment
- Whether it is symmetrical or asymmetrical, good layout can make the vision more comfortable and stable.
3.  Contrast
- Create visual separation and attractiveness through differences in color, size, font thickness, etc.
4.  Repetition
- Unify visual elements, such as graphics, font styles or colors, to increase overall coordination.
5.  Proportion
- It refers to the size and weight of each element in the picture, and whether the relationship between them is coordinated.
6.  Movement
- Use the arrangement of elements to guide the audience's eyes to move in the way the designer wants to convey information.
7.  White Space
- Sometimes, the blank is more powerful than the content. Appropriate blank space can make the vision more refreshing and the focus more prominent.

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PRACTICAL

PART1- Research about your topic

Theme:Renewal of life: Return Contemplate, human beings' relationship with all things.

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Category: Magic Lock Screen (Square & Vertical poster only)

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Title: The Whispering Garden of Return

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Summary of your design concept:

1. Collage structure design:

• The background is based on a cloth-textured mountain landscape, using soft blue-purple and ochre-red tones to create a transitional atmosphere "between dreams and dusk". The outline of the mountain looks like both land and an open page of time.

• The foreground uses multiple elements (pages, flowers, butterflies) to create a sense of depth, deliberately blurring the perspective to create a non-linear "memory space", making people feel that it is both real and like the inner world.

2. Element symbol selection:

• Butterfly: a symbol of transformation and rebirth, the color scheme uses blue to echo the theme of "quiet transformation".

• Flying birds and white butterflies: flying around the characters in a dynamic path, creating a visual momentum of "awakening of thoughts and souls".

• Yellow light and rays: introducing hand-painted starlight, distributed in an irregular rhythm, to enhance the mystery and the flow of cosmic energy.

MOODBOARD (3 POSTER REFERNCE)

Moodboard 1

• The element of flying butterflies → used for the butterflies surrounding the characters in the finished product

• The composition of energy eruption → referenced the starburst and flying bird lines radiating upward from the book in the picture

Moodboard 2

• Stars, pendants, symbolic patterns → applied to the yellow starburst pattern in the finished product

• Flowing colored hair and butterflies → extended to the dynamic sense of the flowers, butterflies and background in the finished product

Moodboard 3

• Lots of flowers and natural plants → Flower fields used for the background of the finished product

• Elves, character postures in a dreamlike atmosphere → Reference to the static gaze and surrounding layout of the characters in the finished product

• Soft light and light spot processing → Soft light processing and floating light embellishment used for the entire finished product