TYPOGRAPHT - Task 3: Type Design and Communication
2025-2025(week - week)
FANN WONG JING EN｜0382237
Design Principles | Bachelor of Design (Honours) in Creative Media
Typography GCD60104
TABLE OF CONTENT
MODULE INFORMATION BRIEF (MIB)
LECTURE NOTE
Research
Next, I entered the sketching stage, which is the most free and intuitive part of the whole design.
I used grid paper to ensure the basic height and alignment of each letter, but I tried to add a lot of decorative strokes (such as spikes, stars, hooks, etc.) to the structure. In this stage, I focused on:
• Stroke ends: I added similar "spikes" or "starburst" effects to many letters to strengthen the visual memory point.
• Interlaced structure: For some letters (such as G and Q), I would let the decorative strokes pass through the main outline to make it more layered and three-dimensional.
Some attempts failed at this stage, while others were retained and continued to develop, but it was this exploration process that gradually allowed me to form my own style logic.
Final Physical Design
Digitizations
After finishing the sketch, I first sketched the basic shape of each letter in Adobe Illustrator, and then brought them into FontLab for further refinement.
Measurements
Fig1.5 Labelling of crucial axises & measurements of font
FEEDBACK
Week13- General Feedback: Finish your blog and poster today and turn in the complete final work the day before class next week.
Week 12 - absent
Week 11 - General Feedback: Due to the limitations of the trial software, we were assigned to the D7.03 lab computer to develop the font to ensure complete functions.
Week 10 - General Feedback: Ms. Vitiyaa reminded us that it is best to familiarize ourselves with the operation process of FontLab on the lab computer before officially starting to produce on our own computers.Specific feedback: Ms.Vitiyaa suggested using Dafont to get inspiration for fonts and ensure that each font can be more perfect
Week 9 - General Feedback: In order to smoothly enter the FontLab stage, we must first complete the digital processing of the font in Illustrator and deliver it before next week. Specific feedback: Make sure each font is the same height. In addition, a-z needs to be digitized, and you can choose uppercase or lowercase
Week 8 - General Feedback：Ms. Vitiyaa told us to look at our classmates’ work for inspiration. She also suggested we try to digitalising our fonts using FontLab.
REFLECTION
• Experience
This font design task was a complete and fulfilling creative journey for me. From sketching freely on graph paper at the beginning, to organizing a complete font with Illustrator and FontLab, and then designing the "STROKE" poster, I almost experienced the entire process of font creation. The sketching stage at the beginning was the freest and most interesting. I could try various structures and decorations as if I was playing a modeling game; but the digital part later paid more attention to details and was more brain-intensive - such as clean lines, unified letter structures, and accurate distances and proportions between each letter. All of these gave me a deeper understanding of the complexity of font design.
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• Observation
I found that in the process from sketches to digital fonts, many letters actually need to be "standardized" and cannot be too casual, otherwise it will affect the overall readability. Like the "S", "R", "K" I originally drew in the sketch... there are many variations, but in the end, in Illustrator and FontLab, I chose a relatively clean and decorative version, with a star symbol, which has a mysterious and magical atmosphere. The vertical arrangement of the entire STROKE poster is also a vertical arrangement that I slowly tried out. It feels more visually impactful than flat layout, and it is more in line with the high-profile and sharp personality of the font itself.
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• Findings
This design made me truly realize that fonts are not just about drawing a few beautiful letters, but about making a whole set of letters into a "character" system. It must have a unified style, but it cannot lose the characteristics of individual letters. Another big gain is that I began to notice that the "personality of the font" will affect the atmosphere of the entire picture. For example, my set of fonts has a retro, magical and a little mysterious flavor. This style is not the direction I am most familiar with at the beginning, but I enjoy this process of jumping out of the comfort zone, and it also makes me more willing to try different types of designs.
THE FURTHER READING
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