INTERACTIVE DESIGN-PROJECT 1

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2025-2025(week - week)
FANN WONG JING EN｜0382237

Design Principles | Bachelor of Design (Honours) in Creative Media

GCD60904 Interactive design

TABLE OF CONTENT

MODULE INFORMATION BRIEF (MIB)

INSTRUCTIONS

Objective:
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
 
Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
     
Website Analysis:
 
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
 
Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
   
Redesign Goals:
 Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
 
Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.
       
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
 
UX Enhancements :
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

Project 1
- Website Redesign Proposal -


The website I selected for redesign is the official Watsons Malaysia site (https://www.watsons.com.my).
This large-scale health and beauty retail e-commerce platform exhibits several design and user experience issues in actual use, such as overly crowded page information, complex navigation hierarchies, and inconsistent visual styles.

Below is my Website Redesign Proposal for this platform.canva- website redesign proposal


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